Who Are We?

Richard Cole

born and raised in Brighton, UK, is a renowned CBD and cannabis expert who has dedicated his life to researching, advocating for, and educating others on the benefits and potential of these powerful plants.

Richard’s passion for CBD and cannabis was ignited during his undergraduate studies at the University of Oxford, where he earned his Bachelor’s degree in Plant Sciences. During his time at Oxford, he had the opportunity to intern at GW Pharmaceuticals, a UK-based company specializing in the development of prescription cannabinoid medicines. This experience provided Richard with invaluable knowledge about the therapeutic applications of cannabinoids and how they could positively impact people’s lives.

Determined to expand his understanding of the subject, Richard continued his education by pursuing a Master’s degree in Medical Cannabis Science and Therapeutics from the University of Maryland School of Pharmacy, the first graduate program in the United States dedicated to the study of medical cannabis. Throughout his studies, Richard focused on the pharmacology, chemistry, and clinical use of CBD and other cannabinoids, which laid the foundation for his career as a cannabis expert.

After completing his Master’s degree, Richard returned to the UK and started working as a researcher at the Centre for Medicinal Cannabis (CMC), where he contributed to the advancement of the UK’s cannabis and CBD industry. His work at the CMC led to the development of evidence-based recommendations for patients, healthcare providers, and regulators.

Richard’s expertise and passion caught the attention of the media, and he soon became a sought-after speaker at conferences and events worldwide. He has shared his knowledge and insights at high-profile events such as the International Cannabis Business Conference, the European Cannabis Symposium, and the World CBD Expo.

In 2021, Richard decided to establish his own consultancy firm, Cole Cannabinoid Consulting, to provide expert advice and guidance to businesses and individuals interested in the burgeoning CBD and cannabis industry. His services have been invaluable to startups and established companies alike, offering insights into product development, regulation, and scientific research.

In addition to his work as a consultant, Richard is a dedicated educator. He has developed and taught several online courses on CBD and cannabis, including a popular series on Coursera, which has helped thousands of people worldwide gain a better understanding of these complex and often misunderstood plants.

Richard’s commitment to advancing the field of CBD and cannabis has earned him numerous accolades and recognitions, including being named one of the “Top 30 CBD Influencers” by Forbes magazine.

Through his extensive education, research, and real-world experiences, Richard Cole has become an influential figure in the CBD and cannabis industry, playing a pivotal role in shaping its future and helping people understand the true potential of these powerful plants.

Jacob Haddad

born and raised in Jerusalem, is a highly-regarded expert in the field of biosciences with a specialization in cannabis research. Throughout his life, he has dedicated himself to the exploration of the intricate connections between biology, technology, and human health, making significant contributions to the scientific community.

Jacob’s journey into biosciences began at the Hebrew University of Jerusalem, where he earned his Bachelor’s degree in Biology, specializing in Molecular and Cellular Biology. During his time at the university, he developed a keen interest in the potential applications of biotechnology in medicine, agriculture, and environmental sustainability.

Following the completion of his undergraduate studies, Jacob moved to London to pursue a Master’s degree in Biotechnology and Bioinformatics from the prestigious Imperial College London. This program provided him with an in-depth understanding of the cutting-edge technologies used to address complex biological problems, such as gene editing, synthetic biology, and computational biology.

While completing his Master’s degree, Jacob discovered a passion for cannabis research, recognizing the plant’s potential to revolutionize healthcare and contribute to a more sustainable world. He focused his thesis on the molecular biology of cannabinoids, paving the way for his future specialization in this area.

After obtaining his Master’s degree, Jacob decided to settle down in London, where he began working as a research scientist at a leading biotechnology company. In this role, he was part of a team that explored the therapeutic applications of cannabinoids, contributing to the development of novel cannabinoid-based treatments for a variety of medical conditions.

Jacob’s expertise in biosciences, combined with his specialization in cannabis research, has made him a valuable asset in the scientific community. Although he has not founded a startup or spoken at conventions, his research has been published in several high-impact scientific journals, and he frequently collaborates with other researchers in the field.

In addition to his work as a research scientist, Jacob is passionate about sharing his knowledge and fostering the next generation of bioscientists. He has held adjunct professor positions at several universities in the UK and has mentored numerous students in their research projects, particularly those focusing on the biological applications of cannabis.

Throughout his career, Jacob Haddad has established himself as a prominent figure in the biosciences community, with a unique specialization in cannabis research. His unwavering commitment to harnessing the power of biology to create a better future serves as an inspiration to aspiring scientists everywhere.


To provide reliable, scientifically-backed information about CBD, in order to raise awareness and understanding of the benefits and applications of CBD.


To become a leading source of knowledge in the field of CBD, where readers can trust for accurate and up-to-date information that helps them make informed decisions about their health and well-being.

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Our mission is to provide accurate, objective, and transparent information on CBD and cannabis, backed by solid scientific research. We are established experts in the field, bringing their extensive knowledge to ensure the highest quality content.

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Although our content is not peer-reviewed, we hold a strong commitment to accuracy, objectivity, and transparency throughout our content creation process. Our goal is to empower readers to make well-informed decisions related to CBD and cannabis by providing trustworthy and reliable information.

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